Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign
The Backlink tier is the structure of backlinks you create to increase the effectiveness of your SEO campaign. Each level gives you an extra layer of protection against Google's penalties.
Tiered link building requires considerable time and effort to get it right. It's because Google takes weeks to discover new backlinks and determine their quality on a per-link basis.
First-Tier Links
The first tier of links that lead to your piece of content should be of high-quality dofollow backlinks from reputable websites. These links are called Tier 1 backlinks and act as the foundation of your link building strategy. They will give your website enough domain authority for it to rank highly on the search engine result pages. If, for instance, your blog post was published on HubSpot and it included a tier one link to SearchEngineLand's compilation of Link Building Statistics then SearchEngineLand’s ranking on the web will benefit from the link equity that HubSpot handed over.
The second tier of backlinks could be a bit more diverse and may include low-quality hyperlinks, such as spammy forum posts or bookmark sites with low value and directories. The main objective of Tier 2 is to create high-quality content that links back to your first-tier links. This is because quality content can enhance the content it is placed in and not make it stand out as a unique addition for SEO purposes.
To build a successful tiered campaign, you'll need to invest in quality materials and tools such as RankerX or GSA. The time and expense of in manually running a tiered program is worth it if your goal is to see the improved rankings of a well constructed backlink pyramid.
Second-Tier Links
Tiered link building is intended to allow users to navigate external pages and then reach your website. It is essential to select relevant second-tier backlinks sources that are relevant to your site and your industry to make this work. Contrary to profile profiles guest blog posts work well in this regard because they provide valuable information that users want to consume.
You should avoid using Links in tier 2 on forums or other sites with poor quality. Use high-quality pages instead of articles from industry or guest posts. These links will appear more natural and will have a greater impact on your ranking in search engines. In addition they're more likely be considered by Google as passing link equity, which may boost their rankings in SERPs.
If tiered link building tools looking to improve your SEO rank, you should be aware that acquiring these high-quality links manually isn't easy. It can take months to submit guest blog posts to first-tier publishers, and longer to wait for them to be published. It could take weeks to see results when it comes time to create new traffic and converts onsite.
Many SEOs employ automated tools to create second-tier backlinks. This technique could violate Google's Webmaster Guidelines and lead to an enactment of penalization.
Third-Tier Links
The volume of links at this level is enormous and could be borderline spammy. They are posted on social media platforms and on user-generated content websites such as Quora. They aid in the indexing of tier two links however, they don't transfer any link equity to the resource promoted. They are typically nofollow links. At this point, marketers are more concerned about quantity rather than quality. They employ tools to publish an massive amounts of hyperlinks on forums, in the comment sections of blog articles and posts directories, and other similar places. This is the place where tiered linking is a grey area and violates Google's webmaster rules.
Link-building campaigns that are tied require an enormous amount of time and effort to succeed. Google may take months or even days to index a backlink. It can take weeks or months to see an SEO effect. Marketers should be patient, and implement a well-planned content strategy.
Marketers should also be wary of using too many automated tools for this type of linking. These can violate the rules of search engine optimization and lead to penalties. It is better to select the links manually and publish them on relevant websites for donors rather than using automated services like GSA or RankerX. This will stop search engines from penalizing you for poor quality links.
Fourth-Tier Links
Tiered link building remains an extremely popular method to increase the rank of websites. However as Google has made significant efforts to get rid of "black black" SEO practices, tiered linking techniques have seen a decline.
This is because they are now classified as gray-hat in SEO world, and could be penalized for using them in a way that is unnatural. Tiered links are backlinks that are constructed on various levels of a pyramid. The main purpose of these backlinks is the increase in the position of a promoted site in search engine results. This way, the promoted page will be more prominent than its competitors and receive more organic traffic.
The quality of the backlinks on this tier takes a step down, and they are usually nofollow. This tier may also include low-quality directories, article networks, and social media profiles. These links may be constructed naturally or by using strategies for automation. However they should be distinct in terms of niches, domains and their relevance.
In addition to their low-quality, nofollow nature, they can also cause problems if not sufficiently diverse. This is because Google has a highly advanced group of hounds that are always looking for patterns in backlink profiles and techniques. If they are found this could lead to an infringement not only for the link-building team, but also for its clients.